Luxury has got louder - but women over 40 still crave timeless style. In this piece I explore why high-end brands risk alienating their most loyal customers, where quiet luxury still thrives in the UK, and how to find understated pieces that whisper quality, not logos.
The concept of quiet luxury has evolved from a fashion trend to a comprehensive lifestyle philosophy, encompassing fashion, home decor, experiences, and wellness. It emphasizes investment pieces, sustainable materials, functionality, local artisanal items, mindfulness, and meaningful travel. Ultimately, it's about tailoring these principles to your own values and interests, not about keeping up with others.
My life and style over 40 